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商品編號： 9-694-074 出版日期： 1994/03/22 作者姓名： Pisano, Gary P.;Rossi, Sharon 商品類別： Operations management 商品規格： 19p 再版日期： 1994/04/21 地域： Indiana 產業： Pharmaceuticals 個案年度： 1993 - 1993
商品敘述：
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches off a broad debate within the company about which strategy to follow for future facilities decisions. This case presents two alternatives (flexible and specialized plants) and describes the benefits and costs associated with each.
涵蓋領域：
Capital expenditures;Product development;Facilities planning;Manufacturing strategy;Cash costs;Decision making;Investments;Corporate strategy
相關資料：
Case Teaching Note, (5-696-041), 12p, by Gary P. Pisano
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